I thought this was a great quote about the “perception of value” from an article explaining why Apple has not changed the design of the iPhone for many years now.
Apple is not and will not change things just for the sake of change. And while some may now be clamoring for this change, the paradox is that if Apple did make some big changes, many of the same people would bitch and moan about them. Apple is smart enough to know that in this case, most people don’t really want change, they just think that they do because that’s the easiest way to perceive value: visual newness.… Within minutes or even seconds, you just know this is something different. Something far beyond what others are doing with their false magic. You want this. You need this.… That’s why Apple is now the most valuable company in the world. And that’s why you will buy an iPhone 5. And an iPhone 6. And beyond.